MG One Hundred

MG 100

The designers at SAIC Design Advanced London are celebrating their 5th anniversary this year, and to mark the special occasion the team have created illustrations of MG’s eminent history to mark the 100 year anniversary of this beloved and vibrant brand.

Each designer across the studio was invited to look into MG’s lineup from the beginning through to today, celebrating a particular model of significance and importance to the brand’s legacy. With well in excess of over 100 models to choose from it was no easy assignment, but a selection of some of the marque’s undisputed highlights recall on MG’s achievements and success as a sports car maker for the generations.

MG is once again on a resurgence, and is drawing on its legacy to inform its future. In the true spirit of the brand, it is continually moving with the times, embracing innovation and technology, whilst making it accessible to consumers around the world.

Enjoy this exclusive work from the designers and future custodians of the brand at SAIC Design Advanced London, and get to know the amazing history of the celebrated MG brand!

CECIL KIMBER

MG was the singular vision of British automotive engineer and motorsport enthusiast, Cecil Kimber. Born in 1888, he became an influential figure in the history of MG (also referred to as Morris Garages), playing a pivotal role in transforming MG from a small car dealership into a renowned sports car manufacturer. Kimber's innovative ideas and keen marketing sense led to the development of iconic MG models like the Midget series. He introduced the concept of affordable, performance-oriented sports cars, making MG a household name in the automotive world. Kimber's vision for MG extended beyond engineering; he fostered a strong sense of community among MG enthusiasts, founding the MG Car Club in 1930. His legacy endures through the continued popularity and admiration for MG sports cars worldwide and the iconic octagonal badge. Cecil Kimber remains a celebrated entrepreneur, engineer and motoring visionary who made significant contributions to the British automotive industry. Kimber died in 1945 leaving behind a legacy synonymous with the small British Sportscar that still survives to this day.

MG 100

2024 is the official 100 year anniversary of the registered MG marque. It comes at a poignant moment as the brand continues to re-establish itself in over 100 countries around the world. MG is continuing to integrate new technologies and innovate with platforms to deliver sporting cars for the electrified era. The launch of MG Cyberster signifies a growing confidence and attitude to the enormous potential of the MG brand, aiding the story telling behind the badge and celebrating the past, present and future for years to come.

Here at SAIC Design, we are taking this opportunity to celebrate our brand’s legacy and to help showcase the importance of MG in shaping the automotive landscape over the past 100 years.